This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in Web-based environments. Its content is aimed at people charged with delivering real engagement with their organisation’s clients in a digital age. Offering a practical use of data science for marketing insights it aims to help you enhance customer acquisition, retention and grow your customers lifetime value.
Taking place over six weeks, each week will contain a mix of taught material, self-study, activities and practical exercises all carried out online.
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